Product photography in focus

Curated basics. Kaufmann Mercantile is an online store for carefully selected, long-lasting, and well-designed goods. Think your favorite hardware store meets the hippest of Scandinavian emporiums (natural, simply constructed, minimalist, sometime ingenious, etc.). Simply designed no-frills site, amazingly curated product line, fair pricing for the most part. Product photography is perfectly clean and crisp mixed along with some simply styled environmental shots and vintage photographs. If logic prevails and these folks do their part in marketing all this great stuff, KM should fare very well. Dutch gardening tools for everyone…