Brand folie

Forget the stadium, put your name on a town! This is a bizarre one. Towns looking for a new identity to leverage economically(???) and companies looking for some exposure come together renaming the municipality in exchange for free services or equipment. New York Times article looks at DISH, Texas (population 201), formally known as Clark, and its recent deal with the satellite TV service.  According to one of its citizens, the deal “afforded the town and its residents a unique opportunity for progressive growth that otherwise would not have existed.” Silly townsfolk and downright stupid PR stunt…