Perfectly cute brand extensions

J. Crew (under renowned chairman and retailer wizard, Mickey Drexler) introduces its Spring 2013 Crewcuts collection. In addition to cute clothes for the little one in your life, you have to admire the clean, crisp and catchy marketing this line has delivered since its inception. Visuals are always bright, active and engaging. Photography and copy follow suit and are consistently both approachable and fun. The new season’s video is also adorable with kids answering questions on color and inspiration behind the new collection. And we’ll agree with Noah. Lime sorbet is pretty awesome…