03 04 13

Mass meets avant garde… Nike Gyakusou. The latest installment from Nike’s collaboration with Undercover designer Jun Takahashi. The rich color scheme and more organic graphics strive for a balance between physical performance and mental contemplation as well as blending with both urban and natural landscapes. Product shots for retailer Oki-ni. Solid example of how a mature mass market brand consistently targets smaller, more fashionable, higher price-point customers, keeping some of the cool alive…

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