Groomed to sell around the world… Men’s luxury online retailer Mr Porter.com (part of the Net-a-Porter group) continues to run its campaign, “Style Wherever You Are”. The creative was shot by photographer Tom Craig with images shot in metropolitan and remote areas around the world to show the span of where Mr Porter ships. A “Global Style” competition on Instagram has been recently introduced. The campaign certainly communicates what it should here, but in our humble and unfashionable opinion, it lacks any kind of dynamism (photography or layout) that should naturally characterize fashion advertising. Logo AND shopping bag (or box) also a bit redundant. Pick one peut–être…