High-minded, brilliantly executed

What If, the campaign… Financial services giant (and longtime Kellyco client) Morgan Stanley introduces the “What If” integrated branding campaign. The campaign (print ads, video and dedicated website) was created by the Martin Agency and photographed by Nadav Kander, and combines portraiture with images of industry, business, and philanthropy, attempting to position the strength of the firm’s wealth management services while bringing together values of social responsibility and good ole American capitalism. The ads also announce the new name for the U.S. wealth management business, Morgan Stanley Wealth Management (previously Morgan Stanley Smith Barney). Quite a production to say the least. A bit ominous (especially the score), but quite progressive in both spirit and execution…