Push sales or build brand?… Timely piece by Stuart Elliott on consumer marketers wrestling between spending budgets on promoting sales or brand campaigns. Of course, it is all about the long debated short-term results vs. longer term brand or product image building. Some go with immediate traffic/sales generation. Others believe and invest in maintaining or elevating brand image. Not mentioned are the “centrists” that recognize that both approaches have their place in a successful marketing program, and try to optimize budget dollars against strategic goals. Certainly something we preach and think applies to all businesses, consumer or otherwise.