Go forth and sell some jeans

 The initial Levi’s Go Forth spot launching the global campaign by Widen + Kennedy references “The Laughing Heart,” a poem by the late Charles Bukowski. It also features images of protests/riots resulting in a decent amount of criticism and a U.K. ban. Slickly done, but does seem a bit radical for hawking jeans. Lofty is one thing. Aspirational usually is the way to go with branding. Imagery that alludes to violence, not sure. We predict adjustments coming very soon…