Google presents Think… The recently introduced quarterly e-zine, also being produced as a hardcover book, is designed as a business marketing vehicle, promoting Google’s insights and analyses of consumer behavior to advertisers and publishers. “Since we are such believers in the power of digital information,” says Lisa Gevelber, head of global ads marketing at Google, “you especially would not expect us to produce a book.” The hard-copy format is intended to be disruptive, she says, with surprise tactile elements. The front cover can be used as a magnetic word-board, for example, and the heat-sensitive end papers react like mood rings. Bravo for investing in some “real” design to communicate your brand’s value and strengths along with lofty future ambitions, but all in all looking way too much like IBM’s Think campaign from more than several years ago. B+ for good intentions, D+ for anything that resembles thoughtful distinctiveness.