FDA goes graphic on cigarette packaging… The U.S. Food and Drug Administration unveiled 36 jarring labels Wednesday aimed at escalating efforts to warn smokers of the fatal consequences of cigarette smoking. These labels represent the agency’s exercise of its new authority over tobacco products and the most significant change in cigarette warnings since companies were forced to add the mandatory Surgeon General’s warning in 1965. “We are pleased with the images they picked,” said Nancy Brown, chief executive of the American Heart Association. “They strongly depict the adverse consequences of smoking. They will get people’s attention. And they will certainly be much more memorable than the current warning labels.” Will be very interesting to see if dramatic imagery changes behavior.