Celebrity-fueled marketing partnerships

We’ve all heard of Gwyneth’s foray into the world of lifestyle marketing via her blog, GOOP (the traveling through Spain PBS show with Mario, the recent cookbook, etc.). Now enter Shawn Carter (a.k.a Jay-Z) with his new site, Life + Times, covering art, music, technology, design, sports, leisure, and style (nicely designed btw). Interview of Jay-Z today on GOOP… Interview of Gwyneth today on Life + Times. Salute to Mario sprinkled for good culinary karma… Quite the marketing triumvirate! Lesson: Partner with people that can help leverage your own business (and maybe you like hangin’ out with)… And of course, have a good PR/marketing firm to produce all this stuff.