Involve your potential customers

Toyota, along with its ad agency Saatchi & Saatchi LA have launched a new marketing campaign for the new Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer the question -what do you call more than one Prius? Contenders include Priuses, Prien, Prius, Prii, Prium. (We vote for Prius.) Great simple graphic identity, cool voting widget and fun videos (like the primary campaign video, not sure about the James Lipton thing). Big campaign on Facebook. All very well done…