{"id":19422,"date":"2025-04-04T23:00:57","date_gmt":"2025-04-04T23:00:57","guid":{"rendered":"https:\/\/kellycomarketing.com\/staging\/8727\/?post_type=work&#038;p=19422"},"modified":"2026-10-05T20:31:36","modified_gmt":"2026-10-05T20:31:36","slug":"belle-and-bloom","status":"publish","type":"work","link":"https:\/\/kellycomarketing.com\/staging\/8727\/work\/belle-and-bloom\/","title":{"rendered":"Belle &#038; Bloom"},"content":{"rendered":"\r\n<p class=\"intro wp-block-paragraph\">Created new brand identity, website and content approach for Australia-based women\u2019s clothing line. Redesigned primary brand identity with new typography and color standards. Designed secondary brand logo for products sold in designated markets. Developed new design for e-commerce site, resulting in a more streamlined product roster and navigation. Rethought design approach to reflect a more modern premium look and feel. Collaborated with Creative Director on seasonal campaign, producing a range of primary location shots featuring higher-profile models.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-19449\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_art01NEW_041725.png?resize=548%2C250&#038;ssl=1\" alt=\"\" width=\"548\" height=\"250\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_art01NEW_041725.png?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_art01NEW_041725.png?resize=300%2C137&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-19430\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_art02LOGOPATT_040425.png?resize=548%2C360&#038;ssl=1\" alt=\"\" width=\"548\" height=\"360\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_art02LOGOPATT_040425.png?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_art02LOGOPATT_040425.png?resize=300%2C197&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><\/figure>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-19448\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_artcolors04_041825.png?resize=548%2C546&#038;ssl=1\" alt=\"\" width=\"548\" height=\"546\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_artcolors04_041825.png?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_artcolors04_041825.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_artcolors04_041825.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-19452\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/BBsite_forKCMsite_040425.png?resize=548%2C1644&#038;ssl=1\" alt=\"\" width=\"548\" height=\"1644\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/BBsite_forKCMsite_040425.png?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/BBsite_forKCMsite_040425.png?resize=100%2C300&amp;ssl=1 100w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/BBsite_forKCMsite_040425.png?resize=341%2C1024&amp;ssl=1 341w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/BBsite_forKCMsite_040425.png?resize=512%2C1536&amp;ssl=1 512w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/p>\r\n<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-19477\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS01_548px_042625.png?resize=548%2C383&#038;ssl=1\" alt=\"\" width=\"548\" height=\"383\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS01_548px_042625.png?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS01_548px_042625.png?resize=300%2C210&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/> <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-19478\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS02_548px_042625.png?resize=548%2C388&#038;ssl=1\" alt=\"\" width=\"548\" height=\"388\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS02_548px_042625.png?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS02_548px_042625.png?resize=300%2C212&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/> <img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-19479\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS03_548px_042625.png?resize=548%2C383&#038;ssl=1\" alt=\"\" width=\"548\" height=\"383\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS03_548px_042625.png?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2025\/04\/portfolio_BB_ADS03_548px_042625.png?resize=300%2C210&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"featured_media":0,"template":"","class_list":["post-19422","work","type-work","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Belle &amp; Bloom - Kellyco<\/title>\n<meta name=\"description\" content=\"Created new brand identity, website and content approach for Australia-based women\u2019s clothing line.\" 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