{"id":15920,"date":"2020-07-29T00:08:52","date_gmt":"2020-07-29T00:08:52","guid":{"rendered":"http:\/\/kellycomarketing.com\/?post_type=work&#038;p=15920"},"modified":"2026-10-08T12:34:58","modified_gmt":"2026-10-08T12:34:58","slug":"arbor-riverdale","status":"publish","type":"work","link":"https:\/\/kellycomarketing.com\/staging\/8727\/work\/arbor-riverdale\/","title":{"rendered":"Arbor Riverdale"},"content":{"rendered":"\r\n<p class=\"intro wp-block-paragraph\">Created identity for New York condominium project in Riverdale (Bronx), New York. The name and identity were developed to reflect an upscale, but affordable, family building opportunity. Created integrated marketing plan to promote unique open floor plans, top-quality appointments, premium building amenities and the renowned Riverdale lifestyle. Advertising campaign promoted both the strength of the family-oriented neighborhood and extraordinary value of the project\u2019s homes. Media plan included both local print and online. An extensive search marketing campaign was the centerpiece of the project\u2019s web marketing strategy.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"111\" loading=\"lazy\" class=\"wp-image-15973\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/Arborlogo2.png?resize=546%2C111&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/Arborlogo2.png?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/Arborlogo2.png?resize=300%2C61&amp;ssl=1 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"694\" loading=\"lazy\" class=\"wp-image-15931\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/adnewgrab01.png?resize=546%2C694&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/adnewgrab01.png?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/adnewgrab01.png?resize=236%2C300&amp;ssl=1 236w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"704\" loading=\"lazy\" class=\"wp-image-15932\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/adnewgrab02.png?resize=546%2C704&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/adnewgrab02.png?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/adnewgrab02.png?resize=233%2C300&amp;ssl=1 233w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"699\" loading=\"lazy\" class=\"wp-image-15933\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/adnewgrab03.png?resize=546%2C699&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/adnewgrab03.png?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/adnewgrab03.png?resize=234%2C300&amp;ssl=1 234w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"548\" height=\"341\" loading=\"lazy\" class=\"wp-image-15975\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/arborsite01_wborder.jpg?resize=548%2C341&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite01_wborder.jpg?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite01_wborder.jpg?resize=300%2C187&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"548\" height=\"342\" loading=\"lazy\" class=\"wp-image-15976\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/arborsite02_wborder.jpg?resize=548%2C342&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite02_wborder.jpg?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite02_wborder.jpg?resize=300%2C187&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"548\" height=\"341\" loading=\"lazy\" class=\"wp-image-15977\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/arborsite03_wborder.jpg?resize=548%2C341&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite03_wborder.jpg?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite03_wborder.jpg?resize=300%2C187&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"548\" height=\"341\" loading=\"lazy\" class=\"wp-image-15978\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/arborsite04_wborder.jpg?resize=548%2C341&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite04_wborder.jpg?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite04_wborder.jpg?resize=300%2C187&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"548\" height=\"342\" loading=\"lazy\" class=\"wp-image-15979\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/arborsite05_wborder.jpg?resize=548%2C342&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite05_wborder.jpg?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite05_wborder.jpg?resize=300%2C187&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"548\" height=\"343\" loading=\"lazy\" class=\"wp-image-15980\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/arborsite06_wborder.jpg?resize=548%2C343&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite06_wborder.jpg?w=548&amp;ssl=1 548w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/arborsite06_wborder.jpg?resize=300%2C188&amp;ssl=1 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\r\n","protected":false},"featured_media":0,"template":"","class_list":["post-15920","work","type-work","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Arbor Riverdale - Kellyco<\/title>\n<meta name=\"description\" content=\"Created identity for New York condominium project in Riverdale (Bronx), New York. Name and identity was developed to reflect an upscale, but affordable, family building opportunity. Created integrated marketing plan to promote unique open floor plans, top-quality appointments, premium building amenities and the renowned Riverdale lifestyle. Advertising campaign promoted both the strength of the family-oriented neighborhood and extraordinary value of the project\u2019s homes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kellycomarketing.com\/work\/arbor-riverdale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arbor Riverdale\" \/>\n<meta property=\"og:description\" content=\"Created identity for New York condominium project in Riverdale (Bronx), New York. 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