{"id":15796,"date":"2020-07-24T16:09:37","date_gmt":"2020-07-24T16:09:37","guid":{"rendered":"http:\/\/kellycomarketing.com\/?post_type=work&#038;p=15796"},"modified":"2026-10-08T12:38:13","modified_gmt":"2026-10-08T12:38:13","slug":"new-cinch","status":"publish","type":"work","link":"https:\/\/kellycomarketing.com\/staging\/8727\/work\/new-cinch\/","title":{"rendered":"Cinch"},"content":{"rendered":"\r\n<p class=\"intro wp-block-paragraph\">Designed new brand identity for consumer payment app that brings together residents, locally owned businesses and local causes to foster meaningful community growth. The website was designed to reach both consumers and local businesses. Tagline was also created following a series of user focus groups on brand perception.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"175\" loading=\"lazy\" class=\"wp-image-15794\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/Cinch_Logo_546_new072420.jpg?resize=546%2C175&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/Cinch_Logo_546_new072420.jpg?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/Cinch_Logo_546_new072420.jpg?resize=300%2C96&amp;ssl=1 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"347\" loading=\"lazy\" class=\"wp-image-15784\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/2_Cinch_Homepage_546.jpg?resize=546%2C347&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/2_Cinch_Homepage_546.jpg?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/2_Cinch_Homepage_546.jpg?resize=300%2C191&amp;ssl=1 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"347\" loading=\"lazy\" class=\"wp-image-15785\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/3_Cinch_Business_546.jpg?resize=546%2C347&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/3_Cinch_Business_546.jpg?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/3_Cinch_Business_546.jpg?resize=300%2C191&amp;ssl=1 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"347\" loading=\"lazy\" class=\"wp-image-15786\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/4_Cinch_About_546.jpg?resize=546%2C347&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/4_Cinch_About_546.jpg?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/4_Cinch_About_546.jpg?resize=300%2C191&amp;ssl=1 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"347\" loading=\"lazy\" class=\"wp-image-15787\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/5_Cinch_ComLeaders_546.jpg?resize=546%2C347&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/5_Cinch_ComLeaders_546.jpg?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/5_Cinch_ComLeaders_546.jpg?resize=300%2C191&amp;ssl=1 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"546\" height=\"347\" loading=\"lazy\" class=\"wp-image-15789\" src=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/\/wp-content\/uploads\/2020\/07\/6_Cinch_HowitWorks_546corrected.jpg?resize=546%2C347&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/6_Cinch_HowitWorks_546corrected.jpg?w=546&amp;ssl=1 546w, https:\/\/i0.wp.com\/kellycomarketing.com\/staging\/8727\/wp-content\/uploads\/2020\/07\/6_Cinch_HowitWorks_546corrected.jpg?resize=300%2C191&amp;ssl=1 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"featured_media":0,"template":"","class_list":["post-15796","work","type-work","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cinch - Kellyco<\/title>\n<meta name=\"description\" content=\"Designed new brand identity for consumer payment app that brings together residents, locally-owned businesses and local causes to foster meaningful community growth. Site content and design had goal of both reaching targeted consumers, as well as businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kellycomarketing.com\/work\/new-cinch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinch\" \/>\n<meta property=\"og:description\" content=\"Designed new brand identity for consumer payment app that brings together residents, locally-owned businesses and local causes to foster meaningful community growth. 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