150 Fifth Avenue

collateral design & content development

Created positioning piece and prospectus for office building in downtown New York. Brochure was designed and written for potential buyers. Both existing and new photography was utilized to demonstrate building’s strengths and prominent tenants. Distinctive printed aluminum cover and slipcase provided unique packaging for the project.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser